RAITH ROVERS
FOOTBALL CLUB

Raith Rovers FC launched the "You Belong" campaign to rebuild trust and unity between the club and its supporters after a challenging period in the press. Designed to emphasize inclusivity and a shared passion for the team, the campaign reinforced the idea that every fan is an essential part of the club’s identity. Through striking visuals, heartfelt storytelling, and community-driven initiatives, "You Belong" helped reignite pride and connection, ensuring that Raith Rovers remained a club for everyone, no matter the past challenges.

Client: Raith Rovers Football Club

Agency: The Deep Creative

Photography & Filming: Paul Blythin

Creative: Brand Design / Season Ticket / Videography

Date of Work: 2022