We had the exciting opportunity to work with Hibernian FC on concept branding for their 150th anniversary in 2025, celebrating the club’s rich history while looking toward the future. The branding was designed to honor Hibs' legacy, incorporating elements that reflect their deep roots in Scottish football. Alongside this, we collaborated on several activation projects, bringing the anniversary celebrations to life through engaging visuals, campaigns, and fan-focused experiences. It was all about creating a strong, memorable identity for this milestone year, ensuring the club's heritage was at the heart of everything we produced.